Art and Design, Vol. 6, Issue 1, Mar  2023, Pages 44-50; DOI:

The Emotional Expression of Chinese Traditional Cultural Elements in Huang Hai’s Film Poster Design

Art and Design, Vol. 6, Issue 1, Mar  2023, Pages 44-50.


Xiaokang Lei 1* , Hui Yan 1 , Beibei Chen 1 , Xiaofan Cai 1 , Zhongkui Yu 1

1 Sichuan Fine Arts Institution, Chongqing, China

Received: 14 October 2022; Accepted: 20 December 2022; Published: 11 January 2023

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The article aims to dig deeply into the significance of Chinese traditional cultural elements to movie posters, summarize the design form of Chinese traditional cultural elements in Huang Hai’s movie posters, and further analyze the emotional expression of Chinese traditional cultural elements by analyzing Huang Hai’s movie poster design works, so as to explore the inheritance and innovation of Chinese traditional culture in movie posters.


Chinese Traditional Culture, Movie Posters, Huang Hai, Emotion


© 2017 by the authors. Licensee International Technology and Science Press Limited. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


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[5] Lu, Z.B.; Yu, J. Application of graphic design elements in traditional culture. Art Panorama, 2016, 10, 126-127.

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