Art and Design, Vol. 5, Issue 4, Sep  2022, Pages 1-6; DOI:

Editorial: Art and Design - Ma Li Talks About the Service Design Thinking

Art and Design, Vol. 5, Issue 4, Sep  2022, Pages 1-6.


Li Ma 1*

1 Department of Printing and Packaging Engineering, Shanghai Publishing and Printing College, Shanghai, China

Received: 19 June 2022; Accepted: 16 July 2022; Published: 4 August 2022

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In more than 30 years of development, the research goal of the service design discipline has gradually shifted from demonstrating why services need to be designed and analyzing and summarizing design practice to the in-depth exploration of the theoretical framework, methods, and tools required for service design. Touchpoint is one of the core research fields of service design. By comprehensively investigating the relevant academic research results at home and abroad, this paper combs the origin, definition, classification, significance, research status, and trends of the concept of touchpoint in the field of service design, which helps design researchers better understand, observe and design complex services on this basis.


Service Design, Contact Point, Service Process, Design Concept


© 2017 by the authors. Licensee International Technology and Science Press Limited. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


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[2] Service Design Network. About Service Design and the SDN[EB/OL]. (2020-12-22). Available online: (accessed on 24 February 2021).

[3] Luo, S.J.; Hu, Y. Model Innovation Driven by Service Design. Packaging Engineering, 2015, 26(12), 1-4.

[4] Sangiorgi, D. Building up a Framework for Service Design Research. Aberdeen: EAD conference ‘Connexity’, 2009.

[5] Clatworthy, S. Design Support at the Front End of the New Service Development (NSD) Process. Oslo: Oslo School of Architecture and Design, 2013.

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