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Health Research, Vol. 6, Issue 1, Jun  2022, Pages 10-14; DOI: https://doi.org/10.31058/j.hr.2021.61002 https://doi.org/10.31058/j.hr.2021.61002

Reasons and Countermeasures for the Proliferation of Broadcast Health Care Programs in China

Health Research, Vol. 6, Issue 1, Jun  2022, Pages 10-14.

DOI: https://doi.org/10.31058/j.hr.2021.61002

Delong Li 1*

1 School of Humanities and New Media, Yangtze University, Jingzhou, China

Received: 25 May 2022; Accepted: 10 June 2022; Published: 21 June 2022

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Abstract

The early twenty years of the 21st century were an important decade for Chinese radio to survive in the cracks, both in the glorious moment of rapid development of traffic broadcasting and in the profit-seeking problem of the proliferation of health care programs. This paper explores the reasons for the proliferation of health care programs in Chinese broadcasting in the first two decades of the 21st century and proposes corresponding countermeasures.

Keywords

Chinese Radio, Health Care Programs

Copyright

© 2017 by the authors. Licensee International Technology and Science Press Limited. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

References

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[3] Wang, J. A brief introduction to the epochal transformation of the broadcasting people’s livelihood hotline program. Today’s Media, 2020, 5.

[4] Dong, L.M. How health radio programs operate in a “healthy” way - Taking Changzhou news Comprehensive Radio “everyday health” as an example. Reporter’s Observation, 2021, 10.

[5] Kang, J. Development of radio health programs for the elderly under media integration. Collection, Writing and Editing, 2022, 5.

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