Art and Design, Vol. 4, Issue 1, Mar  2021, Pages 38-45; DOI: https://doi.org/10.31058/j.ad.2021.410005 https://doi.org/10.31058/j.ad.2021.410005

Research and Design Strategy of Campus Cultural and Creative Products

Art and Design, Vol. 4, Issue 1, Mar  2021, Pages 38-45.

DOI: https://doi.org/10.31058/j.ad.2021.410005

Liqun Guo 1* , Rong Cao 1

1 School of Arts and Design, Wuhan Institute of Technology, Wuhan, China

Received: 22 October 2020; Accepted: 10 December 2020; Published: 11 January 2021

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Abstract

Starting from the concept of cultural and creative products and the development process of cultural and creative products, this paper analyzes the role of campus culture in the design of cultural and creative products. Through the analysis of cultural and creative product design cases at home and abroad, this paper studies the application and performance of campus cultural and creative products, integrates different design methods into campus cultural innovation products, and explores how to integrate campus culture into campus cultural innovation products, so as to promote the comprehensive development of campus culture industry, build campus culture which embodies the characteristics of times and school, and create a unique campus brand.

Keywords

Campus Culture, Cultural and Creative Products, Cultural and Creative Product Design

Copyright

© 2017 by the authors. Licensee International Technology and Science Press Limited. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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