Management, Vol. 3, Issue 4, Oct  2020, Pages 13-28; DOI: https://doi.org/10.31058/j.mana.2020.34002 https://doi.org/10.31058/j.mana.2020.34002

Investigating the Relationship between Competitive Strategies and Corporates Performance - Case Study: Parsian Banks of Tehran

Management, Vol. 3, Issue 4, Oct  2020, Pages 13-28.

DOI: https://doi.org/10.31058/j.mana.2020.34002

Mohammad Taghipour 1* , Peyman Barzegar 2 , Maryam Mahboobi 3 , Sahar Mohammadi 4

1 Young Researchers and Elites club, Science and Research Branch, Islamic Azad University, Tehran, Iran

2 Department of Management, Islamic Azad University of Babol Branch, Babol, Iran

3 Department of Industrial Engineering, Faculty of Engineering, Islamic Azad University, Tehran-North branch, Tehran, Iran

4 Master of Industrial Engineering, Islamic Azad University, North Tehran Branch, Iran

Received: 26 April 2020; Accepted: 27 May 2020; Published: 27 June 2020

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Abstract

The purpose of this study was to investigate the relationship between competitive strategies and corporates performance. Statistical population of research was consisted active experts and specialists in Parsian Bank in Tehran. According to Cochran sampling about 210 employees were selected. The tool of this research is questionnaire. The reliability was calculated using Cronbach’s alpha coefficient, competitive strategies (0.709), corporates performance (0.722). To determine the validity of these tools, face validity and content validity were used. To analyze the data, LISREL software and structural equation modeling were used; the results of this research showed that the relationship between competitive strategies and corporates performance among active experts and specialists in Parsian Bank approved.

Keywords

Competitive Strategies, Corporates Performance, Parsian Bank

Copyright

© 2017 by the authors. Licensee International Technology and Science Press Limited. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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