Art and Design, Vol. 3, Issue 1, Mar  2020, Pages 53-60; DOI:

The Application of Ambivalence in Font Design of Chinese Characters

, Vol. 3, Issue 1, Mar  2020, Pages 53-60.


Chen Yibing 1*

1 School of Literature, Nankai University, Tianjin, China

Received: 5 December 2019; Accepted: 10 January 2020; Published: 28 January 2020

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Chinese characters are not only a practical symbol to record language, but also an aesthetic carrier to transmit ideas. Chinese characters convey emotions through character forms and meanings. Generally speaking, fonts can only convey one or similar emotions. However, after the design and creation of Chinese characters by designers, they can create a variety of completely opposite emotional experiences according to needs. This strong sense of form will bring readers into another kind of emotional experience, giving people an unforgettable visual impression. This paper makes a comparative analysis and summary between the traditional Chinese character construction principles and the structural rules of modern font design and creative methods of font design, and tries to explore the expression of ambivalence in Chinese character font design by combining the analysis of relevant excellent design cases.


Chinese Characters, Ambivalence, Font Design, Chinese Character Graphics, Text Game


© 2017 by the authors. Licensee International Technology and Science Press Limited. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


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