Management, Vol. 2, Issue 2, Apr  2018, Pages 31-40; DOI: 10.31058/j.mana.2018.22008 10.31058/j.mana.2018.22008

Research on the Optimized Development of the Festival from the Perspective of Tourism Experience

Management, Vol. 2, Issue 2, Apr  2018, Pages 31-40.

DOI: 10.31058/j.mana.2018.22008

Huijun Wen 1* , Xi Li 2 , Xiaofan Lin 2

1 School of Economics and Management, Inner Mongolia University of Technology, Hohhot, Inner Mongolia, China

2 Faculty of international Tourism and Management, City University of Macau, Macau, China

Received: 15 May 2018; Accepted: 25 May 2018; Published: 28 May 2018

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In view of the fact that tourism development of ethnic cultural heritages emphasizes resource exploitation and neglects tourism experience, this paper makes relational assumptions between tourism experience, satisfaction and behavioral intention. It takes a sampling from tourists attending the Nadam Festival (a traditional Mongolian Festival) and employs SPSS21.0 software to analyze the questionnaires recovered. The results show that tourism experience of these tourists mainly consists of two parts, namely, cognition and enjoyment. Tourism experience has significant positive impact on tourist satisfaction while tourist satisfaction has significant positive impact on behavioral intention of tourists and shows the strongest correlation with knowledge increase. Therefore, this paper proposes to improve tourism experience by enhancing the authenticity of ethnic culture, thereby providing theoretical basis for the formation of positive tourism experience during ethnic events.


Tourism Experience, Satisfaction, Behavioral Intention, Mongolian, Nadam Festival


© 2017 by the authors. Licensee International Technology and Science Press Limited. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


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