Special Issue "The Industrialization Strategy of Design Drives the Exploration of Global Integration and Innovation"

Special Issue Information: A special issue of Art and Design
The purpose of this special issue is to study the theory and practice of design industrialization and c. Both design disciplines and other disciplines are increasingly refined with the development of society, but the gap is also deeper and deeper, and the degree of integration with social and economic industries is also very small. Design disciplines and design industries are separated from the major industrial systems all the year round, forming a normalized parallel relationship.
With the development of science and technology and social progress, the traditional industrial development model has been difficult to meet the needs of society. Facing the needs of industry and social economic development, it is a scientific choice to promote the integration and innovation development of "design industrialization" by "industrial strategic design".
Design discipline has the characteristics of natural cross-border integration. The concept of "design industrialization" and "industrial strategic design" system involve the whole domain knowledge system. It also has the characteristics of all domain integration and innovation, strong vitality and development potential. It is expected to give birth to a new economic form, industrial form and enterprise form, It is of great significance to promote the integration and innovation of social economy, culture, science and technology.
The scopes of contribution on the Special Issue include but are not limited to:
The path and method of enterprise brand image building
Shaping and application of enterprise brand image
Research on the goal and method of enterprise transformation
Research on personalized brand design method
Business model construction under design thinking
Supply chain management
Design driven industrial transformation and upgrading
Product design based on economic cost control
Three dimensional design innovation chain and industrial application
Collaborative innovation design strategy

Research Field: Theory and practice of design industrialization; Research on product platform design strategy
Lead Guest Editor:
Prof. Gangqiang Zheng, School of Art and Design, Wuhan University of Technology, Wuhan, China
Guest Editors:
Dr. Zhi Wang, School of Art and Design, Wuhan University of Technology, Wuhan, China
Dr. Zheng Wang, School of Art and Design, Wuhan University of Technology, Wuhan, China
Dr. Bo Wang, School of Art and Design, Wuhan University of Technology, Wuhan, China
Dr. Lanyu Liu, School of Art and Design, Wuhan University of Technology, Wuhan, China
Dr. Chaowei Wang, School of Art and Design, Wuhan University of Technology, Wuhan, China

Submission Guideline:
Authors should submit original articles related to the focus of the Special Issue to Lead Guest Editor's email address Zhenggq@whut.edu.cn or special.issues@itspoa.com.

Special Issue Timetable:

Submission Deadline February 28th, 2022
Publication Date April 30th, 2022